State-Branded Programs and Consumer Preference for Locally Grown Produce
نویسندگان
چکیده
منابع مشابه
Loyalty programs and dynamic consumer preference in online markets
Available online 21 May 2015
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Buy California. Arizona Grown. Go Texan. Jersey Fresh. These are just a few of the slogans from across the nation used to promote locally grown products, primarily to each state’s citizens. Recently, there has been an increase in the number of these programs. Although there has long been a question on the effectiveness of these programs, limited empirical evidence provides some justification fo...
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ژورنال
عنوان ژورنال: Agricultural and Resource Economics Review
سال: 2011
ISSN: 1068-2805,2372-2614
DOI: 10.1017/s1068280500004494